The Melbourne Observer maintains quality assurance methods prior to material being accepted for publication.
Full Page: 37cm x 8cols is 370mm (height) x 260mm (width). No bleed.
Screen Ruling: Mono 85lpi.Colour 100lpi
* 3cm minimum depth
* 7 column tabloid advertisements are not acceptable
* Maximum tabloid size is 30cm x 8 column unless full page (37cm x 8 col.)
We accept all supplied artwork for PC.
Material should be sent as Distilled PDF to firstname.lastname@example.org
No compressed graphics will be accepted (ZIP or Stuff-It files will not be accepted)
No Freehand documents will be accepted
No Corel Draw documents will be accepted
No 'Microsoft Powerpoint' documents will be accepted
No 'Microsoft Word' documents will be accepted
No 'Microsoft Publisher' documents will be accepted
No film or bromide will be accepted
No Quark documents will be accepted
We cannot use artwork from a fax
We prefer Acrobat Distiller PDFs. Use only the PDF Distiller settings provided. Use only Acrobat Distiller to create the PDF.
Do not use the PDF Writer. Do not use PDF filter within the application, for example, Indesign.
Send PDF as an attachment. Clearly indicate the date the ad is to appear, size and publication in which it will be appearing.
The image area of the PDF must be the exact size of the ad to appear. Do not provide bleed or crop marks.
We prefer JPG or PDF format with no compression
All custom colours and RGB must be converted to CMYK
When building advertisements, do not have type under 14-point bold coming out of more than two colours. This is requested for page registration purposes.
Pictures must be a minimum 200dpi in an .PDF format. Internet pictures at 72dpi are not acceptable.
Dot Gain: 30% dot gain
Maximum Ink Saturation 230%
Ensure RGB to CMYK colour setting in Photoshop is SWOP Newspaper
All complete display advertising material for the Melbourne Observer (full-colour, spot-colour and mono) must be sent electronically.
Please send to email@example.com
Alternate e-mail addresses are: firstname.lastname@example.org,
email@example.com , firstname.lastname@example.org
Design and Artwork
The Melbourne Observer can arrange to design and create your advertisement for
$10 per single column centimetre.
For more information on our design service, phone our Advertising Department on
1800 231 311.
Local Media Pty Ltd (ABN
67 096 680 063)
Head Office (same address
for the past 23 years):
30 Glen Gully Road, Eltham,
Postal Address: PO
Box 1278, Research, Vic 3095
Phone: 1800 231 311
• Fax: 1800 231 312
+61 3 9439 9927.
+61 3 9431 6247
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