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* More than 2.1 million hits every year *

Welcome to the Melbourne Observer

Victoria's Independent Weekly Newspaper

First Published on September 14, 1969. Now In Our 41st Year.

More than 7597 new major display advertisers in the Melbourne Observer

Advertising The Best of Everything!

The Melbourne Observer is Victoria's great weekly family lifestyle newspaper.

PLUS ... the Melbourne Observer has introduced more than 7597 major display advertisers to its readers since 2002.

(Includes bookings to July 28, 2010 issue)

Advertisers Love The Melbourne Observer

Already includes 401 new display advertisers in 2010;

724 in 2009, 1372 in 2008, 1227 in 2007; 633 in 2006; 1086 in 2005; 725 in 2004; 607 in 2003; 222 in 2002; plus 600 extra Travel Ideas.

Click here for details of our preferred advertisers.

In The Latest Melbourne Observer

Latest Edition To Be Uploaded Soon

Available now at all good newsagents.

Great Columnists - Every Week

Ash Long - Long Shots. Di Rolle - Entertainment. Yvonne Lawrence - Life and Style. David Ellis - Travel and Wine. John Pasquarelli - Politics. Kevin Trask - Whatever Happened To ..., Cheryl Threadgold - Community Theatre. Jim Sherlock and Aaron Rourke - Movies, DVDs. Len Baker - Harness Racing, Ted Ryan - Racing, regular features including: Max, Melbourne Confidential, Veritas, Overnighters, Observer Mailbag, Observer Magazine, Mega Crossword, Classic Books, Free Reader Ads, What's On, Melbourne Trader.

Obtain Your Copy

If your newsagent does not have the Melbourne Observer in stock, ask your newsagent to order copies from All Day Distribution, phone (03) 9482 1145.

Click here for a line-by-line analysis of the Melbourne Observer distribution network. (PDF - you need Adobe Acrobat software on your computer).

Click here to download free Adobe Acrobat Reader 7.0 software

Missed A Copy?

If you missed a 'hard copy' of our print edition, and would like it mailed to you, please send 7 x 55-cent stamps to Melbourne Observer Back Copies, PO Box 1278, Research, Vic 3095. Please also include your name and mailing address, and tell us the date of the edition you require.

At more than 400 newsagencies across Victoria - every week!

Click here for a list of our network of almost 400 Distribution Outlets across the entire Melbourne metropolitan area, and country Victoria.

COUNTRY outlets at Albury, Bairnsdale, Ballarat, Bendigo, Benalla, Cowes, Lakes Entrance, Leongatha, Mildura, Moe, Pakenham, Sale, Shepparton, Swan Hill, Traralgon, Warrnambool and Wodonga. Check our new Victorian Rural News every week.

Free Ads

You Can Advertise Free in the Melbourne Trader section

BONUS: Free 40-Word Ads - Worth $40

Click Here to instantly lodge your FREE 40-word advertisement for the next available edition of the Melbourne Trader, available inside every edition of the Melbourne Observer.

Work Opportunities with the Melbourne Observer

Advertising Sales Agents

Click here for the latest Information Kit for Advertising Sales Agents

Melbourne Observer Subscriptions

Have The Melbourne Observer Delivered To Your Home

We recommend that you obtain your Melbourne Observer from your local newsagency every week.

You can also have the Melbourne Observer delivered to your home every week by Australia Post. Click here for details

Coming Next: November 2009 Travel Feature

Out Now: June 9, 2010 Travel Monthly - National Edition

Click here to read the June 9, 2010 edition of Travel Monthly

Next: June 23, 2010 Travel Monthly - National Edition

Our next Full-Colour Travel Monthly feature for the year will be published in our June 23, 2010 edition.

Booking Deadline: 4pm, Friday, June 18, 2010

Copy Deadline: 4pm, Friday, June 18, 2010

Advertisers get a BONUS - the feature will also be published in our Sydney News and Brisbane Sun newspaper areas.

Click here for answers to Frequently Asked Questions.

Click here to see a sample Travel 'editorial-style' Quarter-Page: 175mm depth x 125mm depth, editorial style

Click here to see the latest list of advertisers in this feature.

Click here for more than 1000 Travel recommendations

Click here for our Travel Monthly archives (PDF format)

Melbourne Observer Souvenirs

Keith McGowan's 50 Years in Radio

Read the May 30, 2007 Magazine - Pages 1-28, Pages 29-42, Pages 43-56

(PDF - you need Adobe Acrobat software on your computer).

75 Years of Overnight Radio

View the Observer '75 Years of Overnight Radio' magazine, November 2006: Pages 1-24

(PDF - you need Adobe Acrobat software on your computer).

Melbourne Observer 37th Anniversary Souvenir

Read the September 13, 2006 magazine:

Magazine Pages 1-16, Magazine Pages 17-32

(PDF - you need Adobe Acrobat software on your computer).

Click here to download free Adobe Acrobat Reader 7.0 software

Melbourne Observer - On Radio

The Melbourne Observer - Radio Program

The Melbourne Observer has expanded across Victoria with our own weekly radio program on 3RPH - 1179FM - Radio for the Print Handicapped.
Articles from the Observer are read in a half-hour program at 9pm every Wednesday. Four readers take turns to read items from the current week’s edition.
3RPH is operated by Vision Australia, under the leadership of General Manager Stephen Jolley.
3RPH can be heard across the entire Melbourne metropolitan area on a normal AM radio. The 1179 frequency was once occupied by 3KZ.
The Melbourne Observer program can also be heard on the 3RPH relay stations across country Victoria: Albury/Wodonga, Bendigo, Geelong, Mildura, Shepparton, Warragul and Warrnambool.
Melbourne: 1179 AM. Albury-Wodonga: 101.7 FM. Bendigo: 88.7 FM. Geelong: 99.5 FM. Mildura: 107.5 FM. Shepparton: 100.1 FM. Warragul: 93.5 FM Warrnambool: 94.5 FM.

What's Being Said About The Melbourne Observer

Mark Fletcher, writing for the Australian Newsagency Blog, about matters relating to Australia's 4600 newsagents:

www.towersystems.com.au/fhn_blog/archives/2005/09/melbourne_obser.html

'Melbourne Observer - A Newspaper Success Story'

"We used to sell two or three copies of the Melbourne Observer, a weekly tabloid newspaper. Now, we're selling between 60 and 100 copies a week. This jump in sales has occurred in the last two months. It has happened as a result of the product being re-worked to better connect with a specific demographic. It helps that the local talkback station discusses the newspaper regularly on the overnight shift. Melbourne Observer customers are not your usual newspaper customers so we’re seeing some welcome additional traffic."

'Melbourne Observer achieving stellar sales success'

“The Melbourne Observer is a weekly tabloid geared to the older demographic. Our sales continue to rise.
“It’s an example of a niche community newspaper delivering what its readers want. No harm in that.
“What I like is that MO extends our connect with its demographic and these customers are loyal. I’m happy to promote it.”

3AW Overnighters / Melbourne Observer Promotions